United Fire Group (“UFG”) has entered into the Kentucky insurance market, aligning with the establishment of insurance product offerings in 32 other states. UFG provides property and casualty and life insurance products to its Kentucky policyholders via a network of independent agents.

“We're a growing, national carrier, but provide the personalized service you'd expect from a regional carrier,” said Brian Berta, the vice president and Great Lakes division manager. “We're pleased to provide a broad range of products that can be tailored to specific needs. Underwriting and claims decisions are made at the local level by people who understand the Kentucky area, markets, and demographics.”

According to Mr. Berta, the business strategy to enter Kentucky aligns well with UFG's product offerings in established bordering states. “Expanding into Kentucky is a natural fit in terms of our business relationships and product lines, and allows us to serve our policyholders who encounter multi-state risk,” said Mr. Berta.