Minor League Baseball and Esurance have announced a multi-year partnership in which Esurance will be the exclusive home and auto insurance partner of Minor League Baseball.
As part of the partnership, Minor League Baseball and Esurance created the Esurance call-up worthy platform. This new platform will celebrate that iconic moment in Minor League Baseball when a player is called up to Major League Baseball, highlighting his journey through shareable digital and social content such as virtual trading cards, video highlights, and the Esurance farm report.
“As Minor League Baseball continues to look forward and create unique platforms, a partnership with Esurance gives us yet another opportunity to connect with our millions of fans in a modern way,” said David Wright, the chief marketing and commercial officer for Minor League Baseball. “Every player that progresses on his path through Minor League Baseball has a unique story, one that we look forward to telling through this partnership.”
“Our partnership with Minor League Baseball extends the fantastic experience we've had with the sport and its passionate fans, while introducing millions more to our brand and modern approach to home and auto insurance,” said Alan Gellman, the chief marketing officer at Esurance.
Learn more: www.milb.com; www.esurance.com; www.milb.com/callupworthy.
Victoria Spears
Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].