Plymouth Rock Management Company of New Jersey has named Will Jerro president of its direct division and Teachers Auto Insurance Company of New Jersey.
Mr. Jerro has more than 20 years' experience in direct-to-consumer insurance sales and marketing, including senior positions at Tranzact and Fiserv.
“Will has a history of using technology to develop products and services that are attractive to consumers,” said Gerry Wilson, the president and chief executive officer of Plymouth Rock Management Company. “Plymouth Rock Assurance customers will benefit from his entrepreneurial spirit and his extensive experience in the direct insurance market.”
In addition to holding a B.S. in marketing from Fairfield University, Mr. Jerro is also a member of Mindshare, an invitation-only program for current and former CEOs of high-growth companies.
“Plymouth Rock's direct insurance channel is known for its value to customers as well as to our agent channels,” Mr. Jerro said. “I look forward to contributing to the company's success by finding new ways to serve our current customers and appeal to new ones.”
Mr. Jerro succeeds Marc Buro, who has transitioned to his role as CEO of InsuraMatch, a Plymouth Rock-affiliated online insurance agency.
Learn more: www.plymouthrockNJ.com.
Victoria Spears
Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].