Aviva is launching its first cyber cover designed for small to mid-market customers to help combat the increasing threat of data and privacy breach.

Aviva, in partnership with IDT911, is providing insurance that offers cover and risk management services to help customers prepare in advance for and manage any issues after a data loss or breach.

Aviva said that its cyber cover complements any commercial combined policy at new business, mid-term, or renewal and provides three benefits to the cover:

- Data breach response – first party, entry level cover picking up investigation and response costs.

- Computer Cover – first party, extensive protection for clients, tailored to their requirements.

- Third party liability – protection against the insured's legal liability to third parties arising from the use of electronic media up to a £500,000 limit of indemnity in any one period, costs inclusive.

Angus Eaton, managing director of commercial lines at Aviva, said, “Cyber risks like hacking, a stolen laptop, system failures, or a memory stick going missing are unfortunately very much part of the digital world. The impact on business operations can be catastrophic, not just the financial impact of a data breach but also in terms of the damage to reputation.

“It is why, based on broker feedback, Aviva's cyber cover has been designed to give businesses an affordable way to protect themselves as well as access to expert advice should they suffer a data loss or breach.

“For example, a virus that has resulted in the loss of customer data needs a quick response not only to remove the virus and protect the data but also to ensure that staff, suppliers, and customers are kept informed of any risk and remedial measures.

“Aviva's cyber cover looks after the financial impact and most importantly helps businesses know what to do when a breach occurs to keep the business running.”