Health Republic Insurance of New York, a new not-for-profit consumer operated and oriented plan that soon will be available on the New York Health Benefit Exchange, announced that Debra Friedman has become president and chief executive officer.

Ms. Friedman has over 20 years of insurance and health care experience with national companies, as well as a range of smaller non-profit insurance organizations. She has held various positions at United Healthcare, Blue Cross and Blue Shield, and Health Plus, where she was chief Medicare officer. Ms. Friedman joins Health Republic Insurance from the non-profit Amida Care, an approved Medicaid health plan also focused on managed long term care and the Fully Integrated Duals Advantage program, where she most recently served as chief Medicare and strategy officer.

“I'm honored to have the opportunity to join such a passionate group of individuals focused on providing a superior health care experience for all New Yorkers,” said Ms. Friedman. “As a consumer operated and oriented plan, Health Republic Insurance is a much needed addition to the insurance landscape in New York State and we are proud to be providing an innovative solution to the tremendous challenges individuals and small businesses have had finding accessible and affordable health care.”