PIA, AIMS Society team up to best serve insurance pros
Consolidation is intended to 'benefit both independent agents and the insurance industry as a whole.'
The National Association of Professional Insurance Agents (PIA) and the American Insurance Marketing and Sales Society (AIMS Society) announced this week that they will merge.
The goal of the consolidated organization will be to “redefine the future of insurance education,” the pair said in a press release.
Both insurance professional organizations share a history that includes fostering topical, useful education and training programs for independent insurance agents. AIMS was founded in 1968 as The Firemark Society (FMS) with the goal of providing training, information and networking services that were designed to boost property and casualty insurance agents and agencies. PIA came into existence in 1931 as a national trade association representing member insurance agents and their employees.
Their consolidation is intended to “benefit both independent agents and the insurance industry as a whole,” the organizations said. A formal agreement has been signed by both organizations’ leadership and approved by their members.
“This is a big win for PIA, the AIMS Society, and the insurance industry,” PIA CEO Mike Becker said in the release. “Our organizations will build upon the CPIA designation framework and utilize PIA resources to further empower the insurance professional of the future.”
PIA has long been known in the insurance world for its education and professional development programming. The AIMS Society is dedicated exclusively to marketing and sales education for the insurance industry through the Certified Professional Insurance Agent (CPIA) designation.
“The strategic partnership between our organizations is especially appropriate, as the CPIA designation was originally offered exclusively by PIA until 1996, when PIA transferred it to the AIMS Society,” Becker said. “So the partnership we are announcing today is not only a coming together, but also a coming home.”
AIMS Society President Dulce Suarez-Resnick said the alliance positions both organizations and their members for the future. “The AIMS Society is excited to partner under the PIA umbrella to expand program offerings for the benefit of independent insurance agents and the entire insurance industry,” Suarez-Resnick said.
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