Chubb study examines age-related insurance shopping preferences

A recent Chubb study explored the attitudes on insurance-related matters across five generations of affluent and high net worth consumers.

The findings of “Selling Across Generations” revealed differences in how each generation searches for and purchases insurance, what they look for in an insurance carrier, their current coverages, the kinds of media they trust most, and how they currently engage with insurance agents.

The following graphic from the October 2022 issue of NU Property & Casualty magazine summarizes some of Chubb’s findings.

See also:

• Survey: Consumers of all generations prefer insurance agents
• Younger consumers struggle to trust their insurance agents
• How digital insurance tools affect generational brand loyalty