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Study: Only half of consumers willing to ride in automated vehicles

Though consumer confidence in automated vehicles is mixed, Generation Y and Z present a unique opportunity for insurers. They are among the most willing to ride in an automated vehicle, according to the study.

Nearly half (47%) of respondents indicated a willingness to take a driver’s education course for self-driving vehicles, while 74% said they ”definitely” or “probably would” share information from an accident. Nearly half (47%) of respondents indicated a willingness to take a driver’s education course for self-driving vehicles, while 74% said they ”definitely” or “probably would” share information from an accident. (Photo: Shutterstock)

As auto manufacturers race to develop autonomous vehicles, it would do well to remember that many consumers remain split on technology’s role in cars.

The latest report from J.D. Power and Miller Canfield, “Automated Vehicles: Liability Crash Course,” found that only 14% “definitely would” ride in a fully automated, self-driving vehicles, while 33% said they ”probably would.” Comparatively, 29% said they “probably would not” and 17% said they ”definitely would not.”

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Denny Jacob

Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].

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