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Leaderboards, points and prizes can drive agency performance

Although fresh, the gamification movement within the insurance industry is already proving to be a powerful tool for insurers to adopt customer-centric business models.

By Trey Shipp | Updated on January 23, 2017

Although fresh, the gamification movement within the insurance industry is already proving to be a powerful tool for insurers to adopt customer-centric business models.

Game mechanics such as leaderboards, points and prizes can drive more meaningful levels of engagement among agents, transforming otherwise onerous tasks into interesting and fun experiences while delivering educational material along the way. Although the insurance industry has traditionally been a more conservative field, the emergence of gamification has brought with it new opportunities for the insurance eco-system.

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