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Lyft gains revenue momentum, plans first national ad campaign

Lyft Inc. wants people to know that the company is on an upward trajectory, but the pink furry mustaches are going away.

By Serena Saitto, Bloomberg | Updated on January 27, 2015

(Bloomberg) — Lyft Inc. wants people to know that the company is on an upward trajectory.

The San Francisco-based ride-sharing company said Tuesday that its revenue and number of rides rose five times in 2014, with the startup reaching profitability in its most established markets such as San Francisco. In addition, Lyft plans to roll out its first national marketing campaign on radio, digital and outdoor billboards this week, co-founder John Zimmer said in a phone interview.

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