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Insurers Beware: Even Couch Potatoes Are Going Mobile!

In life, some say that happiness is a journey, not a destination, but you could easily apply the same philosophy when it comes to the development of mobile apps for insurance.

By Sam J. Friedman | Updated on September 04, 2013

In life, some say that happiness is a journey, not a destination, but you could easily apply the same philosophy when it comes to the development of mobile applications for insurance.

That means there is probably no such thing as a “final” strategy or finished product with apps. Mobile technology is advancing in dog-years—what’s possible is changing so quickly that every year feels like seven must have passed—so insurers need to constantly keep experimenting and upping their game with new capabilities.

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