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Millennial Media Report Reveals Money to be Made in Mobile Finance Market

Finance brands that want to cash in on the 300 percent vertical growth last year need to commit to the world of mobile advertising.

By Emma Lehmann | Updated on May 09, 2012

There is a lot of money to be made in the mobile finance market, but only if you understand the consumers.

The Mobile Intel Series: Finance, a recent survey of more than 300 million global mobile users by Millennial Media and comScore, revealed that finance was one of the biggest global vertical industries in 2011, growing more than 300 percent from the previous year (second only to technology, which grew nearly 700 percent).

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