When it comes to voluntary benefits, employers are more employee focused, as opposed to cost driven. The second in a series of research briefs from Prudential’s “Sixth Annual Study of Employee Benefits: Today & Beyond” found that 75 percent of employers report their top reason for offering voluntary benefits is to expand the benefits options available to their employees, with 42 percent offering voluntary benefits to fulfill an employee need, and 30 percent offering them at their employees’ requests.

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