The idea of real-time transactions–once known as SEMCI (single-entry, multiple-company interface)–between agents and carriers is getting plenty of publicity in insurance technology circles these days, yet the practice could hardly be called widespread.

Despite the obvious benefits for agents and carriers in terms of speed of doing business, adoption of real-time technology has been less than rapid. But according to Michael Gray, newly elected president of the AMS Users’ Group, based in Irving, Tex., both insurers and agents can remedy that situation by “selling” each other on the concept.

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