By using advanced data and analytics in areas like marketing and underwriting, insurers can provide a seamless, expedited experience to the low-risk customers while triggering in-depth underwriting for higher risk prospects. (Credit: Flash concept/Adobe Stock)
The recent reactionary response to combat the profitability problem for many P&C insurers has been drastic to say the least. Insurers have pulled out of markets, stopped writing policies or chose to "quiet quit" profit-challenged states.
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