As a salesperson as well as a mentor of younger professionals, I find the most powerful question I can ask is As a salesperson as well as a mentor of younger professionals, I find the most powerful question I can ask is "What do you want?" With the answer to that question, I can often offer a solution. Credit: Gorodenkoff Productions OU/Adobe Stock

During the past 10 years or so our industry has been involved in an intense effort to determine how to replace the current generation of leaders and employees in our insurance agencies. As the baby boomer generation reached the midpoint in retirement age a year ago in the middle of the tightest labor market in recent memory, urgency around that effort increased. Insurance Careers Month, February, presents an ideal opportunity to continue those discussions on how we can best approach and appeal to new candidates to interest them in agency life.

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