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Gone are the days of being able to do business without some kind of online presence, and it is more important than ever that insurance agents do all they can to make their digital footprint as effective and impactful as possible.
According to data from Statista, 54% of those aged 18 to 29, 65% of those aged 30 to 49 and 47% of those aged 50 to 64 report purchasing insurance online in 2023. An increase in rates across many lines of business has also driven customers to comparison shop for policies, which many prefer to do online, rather than speaking directly with an agent or representative.
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Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
