Fleet safety is not only a concern for businesses with large vehicles, but also for any organization that operates vehicles of any size or number. Traffic fatalities have increased by 22% since 2019, due to factors such as speeding, distraction, impairment, and lack of seat belt use. One accident can expose an organization to costly lawsuits and reputational damage.

To prevent these risks, organizations need to implement a safety program that covers all aspects of their fleet, from technology to training to policies. Mark McGhiey, Senior AVP of Loss Control at Nationwide, shares some best practices for creating a successful fleet safety program.

Using Technology to Enhance Fleet Safety

Technology can help monitor and improve driver behavior, as well as provide evidence in case of accidents. Some examples of technology that can be used for fleet safety are:

• Telematics: This is a device that tracks and analyzes driving data, such as speed, braking, acceleration, fatigue, and seat belt use. Fleet managers can use this data to identify and correct risky driving habits and to reward safe drivers.

• Dash cams: These are cameras that record what is happening inside and outside the vehicle. Dash cams can help determine who is at fault in an accident and speed up the claim process. "Businesses are tired of paying for disputed accidents just because they have deeper pockets or higher insurance limits. Dash cams help insurance companies to objectively understand who is at fault and resolve claims faster," said McGhiey.

• ADAS: This stands for advanced driver assistance systems, which are features built into vehicles to assist drivers. Some examples of ADAS are automatic emergency braking, lane-departure alerts, blind-spot detection, and rear automatic braking. However, McGhiey warns that drivers should not rely too much on ADAS, and still need to be attentive and involved. "ADAS is smart enough that drivers can become complacent and reduce their focus. It is still important to educate drivers and remind them not to depend on ADAS for safety. Driving commercial vehicles of any size requires human involvement and attentiveness," he said.

Creating a Fleet Safety Program

Technology alone is not enough to ensure fleet safety. Organizations also need to have a safety program that sets clear expectations and standards for all drivers and vehicles in their fleet. McGhiey's team has experience in helping to develop customized programs for different operations, based on their specific needs and goals. Some of the elements that a fleet safety program can include are:

• Policies: These are the rules and guidelines that define the expectations and responsibilities of drivers and managers. Policies can cover topics such as driver qualifications, vehicle maintenance, accident reporting, drug and alcohol testing, cell phone use, etc.

• Supervision: This is the process of ensuring drivers are meeting your expectations. This includes monitoring driver telematics scores and alerts, conducting ride-alongs, and monitoring driving records.

• Training: This is the process of educating and coaching drivers on safe driving practices and procedures. Training should be provided regularly and can be tailored to the type and size of the vehicle, as well as the driver's skill level and performance.

• Communication: This is the way of informing and engaging drivers and managers about the importance and benefits of fleet safety. Communication should be regular and consistent, using various channels such as newsletters, meetings, posters, etc.

• Recognition: This is the way of rewarding and motivating drivers who demonstrate safe driving behavior and achieve safety goals. Recognition can take various forms such as bonuses, certificates, prizes, etc.

McGhiey also notes that staffing shortages can pose a challenge for fleet safety, as organizations may lower their hiring standards or overlook driver records. This can result in more accidents and potential allegations of negligent hiring or entrustment.

Fleet safety is a vital issue for any organization that operates vehicles of any size, number, owned or non-owned. By using technology wisely and implementing a comprehensive safety program, organizations can reduce their fleet risks and costs, as well as protect their reputation and employees.