Even something as simple as collecting a policyholder's email address through a digital portal can lift retention rates by 13%. Credit: Chaay/Adobe Stock
Policyholders who engage with their carriers through multiple service channels, including mobile, online and in-person over the phone, are 21% less likely to cancel their policy, while those who repeatedly use multiple engagement channels have a 25% higher retention rate, according to a consumer survey by insured.io.
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Steve Hallo
Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]
