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Millions of people worldwide fancy themselves outdoor recreation enthusiasts, especially when temperatures soar and vacation calendars swell with planned summertime activities.

Roughly 55% of people in the U.S. ages 6 and up now enjoying alfresco recreation, according to the Outdoor Industry Association. Its recent annual report indicated that outdoor enthusiasts are becoming more diverse in terms of race, ethnicity, age and gender identity.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].