"What I find interesting about humor, especially in insurance advertising, is folks can tell you the character, they will tell you the line or the story that was trying to be told, but many times they can't tell you the carrier. And so it's going to raise awareness, but it doesn't always translate to consideration or action," said CSAA Chief Marketing Officer Linda Goldstein. Credit: CSAA Insurance Group

Garnering more than 6.5 million YouTube views, CSAA's 2022 Rickroll marketing campaign was very effective from a business outcome and customer engagement perspective.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]

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