Social media has become a valuable tool for businesses to engage with their customers and maintain a strong online presence. Social media has become a valuable tool for businesses to engage with their customers and maintain a strong online presence. Photo: NicoElNino/Adobe Stock

In today's connected world, a strong online presence is critical to business success. A business's digital footprint informs customers of the services offered, provides an unfiltered view into how the business operates, and allows businesses to connect with a demographic whose preferred communication channel is digital. In order to accommodate (and realize the value of) this business data revolution, insurance carriers now need to place greater emphasis on a business's online presence when verifying operations, assessing management performance and developing insurance rates.

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