For all of the benefits of straight-through processing, it does have an Achilles' heel. Automated transactions rely on user input. When consumers type in their personal information, there are almost unlimited opportunities for errors and every one of these mistakes can have catastrophic consequences on the back end. (Credit: garrykillian/Stock.adobe.com)
Modern businesses need two things to survive. The first is a flawless customer experience. It is not enough to have great products or services, customers want instant gratification. According to a report by Salesforce, 45% of consumers have said they will switch brands if a business doesn't anticipate their needs.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
