When embedded insurance is done right, it should engage customers in an educational exercise that gives them more information and control so they can, in turn, make better decisions. The decision to then add coverage or not rests entirely with them. (Credit: Aunging/Shutterstock.com) When embedded insurance is done right, it should engage customers in an educational exercise that gives them more information and control so they can, in turn, make better decisions. The decision to then add coverage or not rests entirely with them. (Credit: Aunging/Shutterstock.com)

Today, the barrier to entry for insurance is far too high for many cargo and freight small and midsize businesses (SMB).

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