"We (the insurance industry) can improve by having more heroes, offering something more than competitive prices and having more fun. Some of the big carriers have introduced fun into the branding. Where else can we introduce it? Can we have fun and help the world? I'd argue no industry is in a better position to do so," said Bill Martin, of Plymouth Rock Home Assurance. (Source: Plymouth Rock Home Assurance.)

What the industry needs now is the tenacity to level the playing field with emerging players in insurance markets as well as to attract the next generation of professionals, according to Plymouth Rock Home Assurance's Bill Martin.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]

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