After reviewing the responses to the technology-themed survey questions in the 2021 Independent Insurance Agent Survey, PIA National CEO Mike Becker says the trends are clear: "Adoption of technology has increased across the board, but the change is incremental."
Still, Becker noted marginal improvements in a number of areas related to insurance agency technology adoption.
Prior to the pandemic, for instance, roughly a third of agencies said they lacked financial or other support from carriers in their digitization efforts. At the end of 2020, however, that response dropped to 23%, indicating an increase in carrier support.
When asked what specific elements of the agent-client experience are best-suited to online service, across the board, acceptance of online service increased 3% to 5% and skepticism of it decreased by a similar amount year-over-year.
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Elana Ashanti Jefferson
Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].
