When it comes to shopping at retailers that have suffered a data breach, 75% of Americans say they would be more skeptical about shopping there during the holidays according to a new survey from Generali Global Assistance (GGA).
While 91% of Americans expect to engage in some form of holiday shopping, the majority don't believe that retailers can adequately protect their personal information.
The study found that 40% of consumers don't think businesses are doing everything possible to protect their data. Of the consumers expected to shop during the holidays, 75% are either somewhat or very concerned about a data breach impacting their information.
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