If your target insurance market includes businesses, then you should be leveraging LinkedIn as an integral aspect of your insurance marketing plan.

With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn differs from Facebook, Instagram and Twitter, because it's a business centric social media platform requiring a different approach to be successful.

|

Here are some tips to help you along the way.

1. Professional picture:

You need a professional picture for your LinkedIn profile. Smile and look friendly but don't use a selfie, a low resolution (blurry) image or a picture which is too casual.

Recommended For You

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.