Studies show there is a significant correlation between time to close and whether you have secured new business.
This isn't surprising, considering the importance of a fast and seamless customer communication experience, especially for the new generation of consumer who expects everything to be quick, effortless and intuitive.
In order to work toward creating an ideal environment for securing new customers, it's important to first understand where the most reoccurring points of drop-off are from a consumer standpoint and what causes these issues:
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