By now you should realize that an important part of marketing is positioning yourself so that people get to know, like and trust you—often way before they ever meet you or need your products and services.

Among the best ways to get your message out there is through a blog. Writing a blog post gives you the content you can use for social media publishing and the opportunity to demonstrate your insurance expertise. Another value from blogging is your ability to show who you are. Remember, people don't do business with businesses; they want to do business with people. Therefore, the more you can expose the human side of your agency through LinkedIn, Facebook, Twitter, Pinterest and blogging the more likely you will be able to connect with prospects.

Write to be read