Insurance agents needlessly make life more complicated when they create websites for their agencies. Perhaps they should obey a few of the "rules" for kindergarten students, and make their websites more effective.
Robert Fulghum published All I Really Need to Know I Learned in Kindergarten. This book of essays contained simple rules we all learned at an early age, including:
- Share everything.
- Play fair.
- Don't hit people.
- Don't take things that aren't yours.
1. Share everything
Prospective customers come to your website looking for information. Many websites make it very hard to find even the agency's street address.
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