Can anyone recall the Latin maxim for the legal principal of profundus marsupium? Probably not because I just invented the term using a Latin translator. It roughly converts to “deep” (profundus) “pockets” (marsupium.) For a large insurance carrier, the perception of having “deep pockets” is a common concern, and based on some trials, it seems there are law schools aggressively teaching a form of profundus marsupium.
There is a retail giant in the U.S. whose logo is an enormous red target. Can you imagine an insurer intentionally approaching an ad agency and asking, “Can we use a big red bull's-eye?” Many already feel like there is a target on their backs.
Judiciary bias
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.