Millennials are notoriously picky when it comes to who they chose to do business with. They are known for their digital prowess and religiously check reviews online before committing to a company or service.
But just because they're constantly online doesn't mean every company can reach them with its digital presence. And according to a recent poll from Gallup, that's especially true for insurance companies. According to the research, of all generations, millennials are the least likely to be fully engaged — and the most likely to be actively disengaged — with their primary insurer.
This is a problem. A big problem.
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Emily Holbrook
Emily Holbrook serves as owner and head content creator at Red Label Writing LLC, a content studio that collaborates primarily with the insurance and financial services sectors. She can be reached at emily@redlabelwriting.com.
