According to recent estimates, the number of employees older than 55 years in P&C insurance is 30% higher than in any other industry. With such a large segment of the workforce on the verge of retiring, independent agents need to recruit a new generation of talent.

But to do that, millennials need some convincing as to why insurance is a rewarding career. Independent agency employers can appeal to millennial talent in three ways:

  1. Insurance is evolving with technology that will transform their operations
  2. Insurance is driven by service: Millennials want to make a difference and have an impact on their world. The fundamental purpose of the insurance industry—to protect what matters most—resonates with Gen Y, who want meaningful careers that serve others.
  3. Insurance is a sustainable industry: Insurance has longevity on its side and offers security in a fluctuating job market.

PC360 previously covered how millennials research and purchase P&C insurance. But now, with millennials expected to fill as much as many as 200,000 positions in the insurance field by 2020, learn what agency owners need to know about hiring and working with Gen Y, based on Applied System's "Why Millennials Matter" report, which details the evolution of the insurance agency as millennials proliferate the workplace, and technologies that enable the independent agent to reach and connect with these consumers.

Next page: How can I turn millennials toward insurance careers?

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