Joan Jett may not have given a damn about her bad reputation, but maybe we should.
According to the annual Harris Poll 2014 RQ (Reputation Quotient) report, the power of a business's good reputation has a huge impact on the company bottom line—and it's driven by a customer-centric focus.
The names topping the list of the 15th annual RQ study shouldn't be a surprise to anyone. Harris interviewed more than 14,000 consumers for the results, so this isn't a ranking of obscure brands.
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