"When I first came here, this was all swamp. Everyone said I was daft to build a castle on a swamp, but I built in all the same, just to show them. It sank into the swamp. So I built a second one. That sank into the swamp. So I built a third. That burned down, fell over, then sank into the swamp. But the fourth one stayed up. And that's what you're going to get, Lad, the strongest castle in all of England."
—King of Swamp Castle, "Monty Python and the Holy Grail"
Scott Cornelius and the King have something in common. When Cornelius bought his father's insurance agency—Earnie Cornelius Insurance Agency Inc. (ECI)—in 2006, the business had no Web presence at all. This wasn't all that unusual for insurance agencies at the time, when "brochureware" websites were still the norm and e-marketing was for geckos and cavemen.
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