It's official: the momentum behind social media is changing businesses one at a time and collectively.
Even though the direction is clearly being shaped outside the industry, insurers are paying attention and some are taking bold steps. The action surrounding social media goes well beyond Facebook, YouTube, and Twitter. The ultimate influence on the business of insurance will be profound—and the impact, even today, is extending far beyond branding.
The technologies behind social media hold great promise for use in customer-facing applications and for making improvements inside the insurance organization. These technologies offer new sales and servicing avenues, new methods for cultivating employee professional development, new avenues for building teams, and will provide valuable help in meeting staffing objectives.
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